Rabbit Hole is an out-of-the-ordinary streaming service. You can find from conspiracy theories to mythical creatures and legends in this place. Rabbit Hole is a space for shows that everyone is interested in watching, but not many know where to find it.

The Challenge

Create a branding system for a streaming service of your choice and animate multiple touch-points. We are expanding the brand and being able to represent it outside of the screen.

Approach

The trademark is a wordmark that represents the fun and mysteriousness of the site by stacking and placing letters in different places. Rabbit Hole color palette is green, expressing disgust: Purple, which means fear. And blue, which represents sadness.