Best Blend
Best Blend is a Company founded in the roots of Jamaica. This company's focus is hemp and coconut oil-based products. Their main goal is to educate the public about how the customer can incorporate oil into everyday skincare routines.
Challenge
Rebranding of the company Besties Blend to create a recognizable and gender neutral brand that provides knowledge and caters to a large audience.
Contributors:
Approach
The branding is inspired in Jamaica without being too explicit. It pays homage to the native plants and fruits, creating a fresh and bold design that will attract the customer and help them trust the brand.
Through the 5E model, interviews, and surveying we went about creating a more gender neutral product, that has a visual identity that incorporates the natural ingredients of the product while also having a distinct and memorable packaging experience.
On top of being an e-commerce website ,Best.com serves as a teaching tool for the company,
the main page includes a video on all the benefits of including oils in your skin care routine
