Occactus is an original Mexican Seafood restaurant inspired by the recipes of the coastal city of Tijuana. Seafood is essential for coastal towns, and Occactus celebrates the traditions and flavors. They are bringing all their ingredients fresh from the ocean to your table.

Challenge

To create a branding system and apply it to several touchpoints, signage, and assets to achieve visual recognition amongst their community and customers. Therefore, expanding their reach and creating an identifiable brand that leaves an impression.

Approach

The trademark derives from a traditional Mexican plant and the native Octopus Maya, a color palette that reflects the colorful and bright cactus and the sunset beach. The appropriate selection of paper and shop materials to reflect authenticity.