FELIPE
PRODUCT + EXPERIENCE DESIGNER
UX/UI · STRATEGY
CREATIVE DIRECTION
UX/UI · STRATEGY
CREATIVE DIRECTION
ART INTO
IMPACT.
FELIPE
PRODUCT + EXPERIENCE DESIGNER
UX/UI · STRATEGY
CREATIVE DIRECTION
UX/UI · STRATEGY
CREATIVE DIRECTION
01 / PRODUCT EXPERIENCE
PRODUCT +
PRODUCT +
UX/UI
USER JOURNEYS · INTERACTION
DIGITAL PRODUCTS
01 / PRODUCT EXPERIENCE
PRODUCT +
PRODUCT +
UX/UI
USER JOURNEYS · INTERACTION
DIGITAL PRODUCTS
01 / EXPERIENCE
WHAT DID
WHAT DID
FELIPE DESIGN?
THE GROVE · MYVIEJAS
VIEJAS DIGITAL EXPERIENCES
02 / STRATEGIC EXPERIENCE
EXPERIENCE
EXPERIENCE
STRATEGY
RESEARCH · CUSTOMER JOURNEYS
CONVERSION
02 / STRATEGIC EXPERIENCE
EXPERIENCE
EXPERIENCE
STRATEGY
RESEARCH · CUSTOMER JOURNEYS
CONVERSION
02 / EXPERIENCE
WHY THIS
WHY THIS
EXPERIENCE?
VIEJAS JOURNEYS · THE GROVE
LOS DEFENSORES · PRIDE
03 / SYSTEMS THINKING
DESIGN
DESIGN
SYSTEMS
COMPONENTS · RESPONSIVE
DIGITAL SYSTEMS
03 / SYSTEMS THINKING
DESIGN
DESIGN
SYSTEMS
COMPONENTS · RESPONSIVE
DIGITAL SYSTEMS
03 / EXPERIENCE
HOW DOES
HOW DOES
IT SCALE?
VIEJAS WEB ECOSYSTEM · GROVE CMS
REUSABLE COMPONENTS
MULTIMEDIA / PERSONAL PRACTICE
[ 01 ]
PHOTOGRAPHY · FINE ART
ART / EXPLORE / CREATE / REPEAT
04 / BRAND EXPERIENCE
BRAND
BRAND
EXPERIENCE
IDENTITY · STRATEGY
TOUCHPOINTS
04 / BRAND EXPERIENCE
BRAND
BRAND
EXPERIENCE
IDENTITY · STRATEGY
TOUCHPOINTS
04 / EXPERIENCE
HOW DOES IT
HOW DOES IT
FEEL DISTINCT?
HOMEMADE · 4D UNIVERSITY
TEXAS STATE · LOS DEFENSORES
05 / CREATIVE LEADERSHIP
CREATIVE
CREATIVE
DIRECTION
CONCEPT · CAMPAIGNS
ART DIRECTION
05 / CREATIVE LEADERSHIP
CREATIVE
CREATIVE
DIRECTION
CONCEPT · CAMPAIGNS
ART DIRECTION
05 / EXPERIENCE
WHERE DOES THE
WHERE DOES THE
IDEA COME FROM?
LOS DEFENSORES · PRIDE
UNHOLY · VIEJAS